Infuriatingly stupid login. The digital magazine requires that you provide a "subscriber ID" that is included on your PRINT magazine label. But you bought this through iTunes, you say? Well, tough. You just threw away $40, because they dont send you a "subscriber ID" so that you can log in and read the magazine.
I believe this is a total fraud on iTunes users. If you must be a print subscriber to read this app, you should not be able to buy the digital magazine on iTunes.
UPDATE: After several days, support e-mailed me instructions on how to get logged in. Basically, if you feel stuck click Cancel and get back to the beginning, then pick the opposite option option from what got you stuck. Frustrating, and still *terrible* product design, but you CAN eventually get to your mags if you are persistent.
Now that Im in the magazine, it is a decent experience. Ive always enjoyed this mag when picking it up @ B&N. The digital version really needs to be able to sense iPad orientation. I use mine in a ZaggFolio, so I always use it in Landscape orientation. That doesnt work at all with Stuff, which will only display in Portrait (unless Im totally missing something again. possible, but when everything else auto-detects, why cant this?)